In addition, Spotify’s expansion will likely accelerate the discovery of more genres like Afrobeats, Amapiano, K-Pop and Reggaeton that have earned a place in the global music scene. With these launches, Spotify says “sounds and stories that once remained local will have access to a global audience of fans across nearly 180 markets.” And as part of its ongoing commitment to building a truly borderless audio ecosystem - connecting creators, listeners and content - this move represents the company’s broadest market expansion to date.Īccording to the company, it will be working closely with local creators and partners in each market to deliver a tailored experience that meets their unique needs, with scaled language translations and specialized payment formats. Combined, these markets include more than a billion people. The expansion includes markets across Africa, Asia, Europe, Latin America and the Caribbean. The news was announced at its online event, “Stream On” today.

Over the next few days, Spotify will be launching its service in 85 new markets, and will also roll out 36 new languages on the platform.

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